HELLO.
I’M THERESA

Contact

67841869_10158732218988835_5760239339430

ABOUT

My Background

I am a Brooklyn-based marketing communication professional with a track record of developing strategic solutions to complex business issues.

I have led the marketing, communications, and branding efforts for some of the world's most influential and award-winning advertising, media, and digital marketing agencies since 2002. I pride myself on my ability to synthesize complicated concepts into straightforward and compelling content.

Keep exploring my site to learn more information about me, and reach out directly with any questions.

MY EXPERIENCE

Career Highlights & Expertise

January 2022

SWEAT + CO
SVP DIRECTOR OF PR STRATEGY

Created and activated communications strategies for technology start-ups, creative agencies, media agencies, and holding companies. Developed client positioning that differentiated their core capabilities from their competitors. Built thought leadership profiles for executives using expert sourcing, op-ed development, speaking opportunities, and relationship building with top-tier journalists. Managed and mentored a team of PR professionals. Conducted assessment of our client's cultural values, client relationships, press perceptions, creative output, and employee satisfaction. Streamlined and improved clients’ social media strategy and execution.

January 2014 - Current

THE MINT FARM
CO-FOUNDER MANAGING DIRECTOR

Manage the day-to-day operations, client management and business development of The Mint Farm, a creative marketing studio in Brooklyn. Executive produce content with a focus on creating short-form ad sales marketing content for broadcast, digital, and social media. Agency services include ideation, writing, video and audio post-production, and motion graphics

Feb 2013 - Dec 2013

OGILVY
MANAGING DIRECTOR OF WW COMMUNICATIONS

Led an international team of marketing professionals to develop and execute the internal and external communications efforts for Ogilvy & Mather. Raised the awareness and industry profiles of agency executives by securing event keynotes, high-profile media interviews, thought-leader op-ed placements, social media, and content partnerships.

Oct 2011 - Jun 2012

UM
SVP GLOBAL COMMUNICATIONS

Developed and maintained a consistent voice across all internal and external communications efforts of the UM global network. Directed an international team to drive the agency’s brand initiatives, public relations, awards efforts, events, and overall corporate image

MY FORMAL EDUCATION

Where I've Studied

BA ENGLISH-COMMUNICATIONS ARTS + MARKETING MINOR

ST. MARY'S UNIVERSITY

My English-Communication Arts major was an interdisciplinary degree that provided me with the opportunity to hone my critical thinking and writing abilities while integrating these with real-world media-production skills. Because the degree is rooted in the humanities, we explored various areas in literature and theory to develop metaphorical thinking and creativity.

I was able to fine-tune my degree to fit my educational objectives by combining my humanities degree with a minor in marketing from the business school. We focused on the foundational principles of marketing and the strategic dimensions of using marketing as a tool.

PHOTOGRAPHY CONTINUING EDUCATION

SVA

Dabbling in photography since high school, I decided to take classes at SVA to fine-tune my photography skills. I am not pursuing a degree but, I will continue to take courses.